Keima Ltd ("KeimaTM", pronounced "\kA-ma\") is pleased to announce its
incorporation as a limited company based in Cardiff, Wales, effective
from 12th January 2006. Keima’s four co-founders, Dr Simon Chapman,
Dr Rupert Rawnsley, Dr Steve Margetts and Rupert Rawnsley, have more
than 35 years experience in the wireless communications industry,
working with global industry leaders in the provision of engineering
software solutions and services such as Actix, Agilent, Aircom
International and ComOpt. Engineering solutions developed by
Keima’s co-founders are in use by top-tier operators and engineering
service providers worldwide. Keima intends to develop engineering
software solutions to serve the needs of users of future wireless
technologies. Keima’s business model is to fund research and
development through services work, with an order book sufficient to
fund the first year of operations already developed within the first two
months of incorporation.
Describing the foundation of Keima, Simon Chapman explained:
"Rupert, Steve and I have worked together as a close-knit and
effective team at Cardiff University, ComOpt, Agilent and Actix for the
past 8 years. It became clear that there were opportunities in emerging
markets that an established company would have difficulty exploiting,
due to market size and risk. Richard joins us after a year’s sabbatical
from industry at the Judge Business School in Cambridge,
complementing the team with a strong background in new
technology consultancy, strategy and product management. Richard
previously worked with the team at Actix, and with prior experience in
operational and strategic environments at Aircom International and TMobile."
Keima’s Ongoing Strategy:
Rupert Rawnsley commented upon the choice of Keima as a
corporate identity:
"Keima is a figure in the ancient Chinese game of
Go regarded as strong, efficient and agile, although also inviting a
degree of risk. This perfectly represents the key strengths of Keima,
building upon our experience of traditional wireless communications to
develop solutions for the disruptive wireless technologies of today and
tomorrow, where only a small and dynamic organization can embrace
the risk of developing solutions."
Further Steve Margetts underlined the
choice of Cardiff as a centre of operations:
"Cardiff provides a natural
base for Keima to exploit our close relationships with the university,
where much of our ground-breaking work on automatic network
planning and optimization took place in the late 1990’s."
The strategic intent of Keima is to develop engineering solutions for next
generation of wireless technologies, such as WiMAX, and addressing
deployments within license-exempt/unlicensed spectrum. Richard
Edge clarified:
"Over the next five years we will see a period of rapid
change in both wireless technology and the business models of
operators, equipment vendors and engineering service providers,
surpassing even the speed of change since the early 1990’s. This is an
ideal opportunity for a start-up such as Keima to embark upon a blue
ocean strategy, developing new value propositions for markets which
previously had no need to intelligently optimize wireless technologies."
